Toluna Review

Toluna Group has been a global market research company for over 20 years. It helps companies around the world conduct surveys and market research, as well as gain information on consumer trends for product development.

Simply put, companies pay big companies like Coca-Cola, Amazon, L’Oréal and others to analyze real customer behavior (instead of using guesswork). Then part of the money received is paid to the pollsters.

Toluna allows customers to choose their categories, which provides a better user experience. Instead of taking surveys that don’t interest you, you participate in topics that are close to you.

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How does it work?

Toluna lets you decide whether you want to take short or long surveys. It’s all about how much time you’re willing to spend on the platform.

Profile surveys are designed to learn more about you so they can send you more relevant surveys on topics close to you. However, the longer surveys are a different story, they take around 20 minutes to complete, but you can earn more points for completing them.

To complete longer surveys, you should select a category (such as cars and mobile phones) and then you will see a survey with an estimated completion time and the number of points you will receive for the task.

Ways to earn rewards with it

Toluna surveys and polls are a great way to earn points. There are frequent opportunities to take part in a variety of market research projects – with exciting rewards including gift cards and vouchers.

People love the survey website because the platform offers users a variety of ways to earn money. Of course, if you’re looking for ways to make your first million, I’ll have to intercept your dreams. However, there is still money to be made from the website. Let’s find out how:

Profile surveys

Answering profile surveys will earn you 100 points each. Each profile consists of 10+ surveys. You can potentially score up to 1500 points and that’s fine. People who fill out these profile surveys are called “Toluna influencers”.

Longer surveys

Most surveys take about 20 minutes and usually pay better. Toluna claims you can earn anywhere from 15,000 to 50,000 points per survey, but in our experience these numbers are greatly exaggerated.

Invite friends

As with similar survey websites, referring friends is a great way to earn extra points. Each referral is worth 500 points and you can earn up to 5000 points per month through referrals. To be honest, it’s surprising that there is a monthly limit on referrals, since most similar services do not limit the number of people you can bring to the platform.

Post in their community

Posting in their community can reward you up to 1000 points which is not bad. Of course, your comment must be qualified as helpful before you will be rewarded.

How Much Do They Pay?

Toluna doesn’t pay that much. For you to get $1, you should collect 3000 Toluna points, and according to many sources, you can make about $0.74 per hour, and that’s certainly not much. There is also an essential condition to meet to be able to withdraw your money: you should have at least $10 (which equals to 30,000 points) to make a withdrawal.

Withdrawals: How do you get paid?

Fortunately, there are many ways to get paid on the platform: gift cards, PayPal transactions, charity, and more.

Gift cards

You can get a gift card from Amazon, Walmart, Starbucks and other popular chains in exchange for points.


You can exchange points for money. You should have 90,000 points that you can redeem for $30. Then you have to link your PayPal account to get paid. Expect your payment to be completed in approximately three weeks.

Charitable donations

Toluna also works with charities and if you want to donate to charity there are many options to help people in need.

Conclusion: Is Toluna Worth It?

Toluna is a high-quality survey site that is secure and easy to use. With numerous opportunities to earn cash rewards, online discounts and win prizes, this can be a viable way to earn money in your spare time.

However, the platform is not a place that can replace your full-time job. It might only be worth your while if you have a couple of hours to spare. If you are a student and need to make extra money for a cup of coffee or Netflix, the website can also be a good option.

Official site