Red Letter Days is a British company that early applied the concept of gift vouchers for the day as gifts and corporate rewards, based in Borehamwood, in the offices of the parent company Buyagift.
The company is now owned by the French company The Smartbox group, based in Dublin since 2016, which offers gifts in many European countries.
The company was founded by former Dragons’ Den entrepreneur Rachel Elna, who developed the idea of ”Red Letter Days” after creatively packing cricket tickets to give to her father. She saw an opportunity to package intangible experience as a gift and founded the Red Letter Days in 1989.
The business began to grow after the publication of brochure tabs in national newspapers and magazines on the eve of Christmas 1990.
“Red Letter Days” started the concept of giving unforgettable impressions, the idea really caught people’s imagination, and today “Red Letter Days” with their iconic red box is a company that offers gifts.
Composing memories of the accumulation of “things” is our core, and we offer a number of impressive experiences in the UK; giving our customers an unbeatable choice – something for every taste, occasion and budget. We love what we do and intend to continue to develop our experiences and sense of adventure to reach new heights.
Many of our experiences make everyday life a little more special – like a few hours indulging in a luxurious spa. And some really once in a lifetime – like our Spitfire passenger flight. Red Letter Days also offers great corporate solutions for some of the UK’s largest companies.
Make sure you are in the original and the best hands in business to inspire you for the best day of your life.